The most common logo variation is the submark. Well, what the heck is that? Generally speaking, a submark is a simplified version of your logo that can easily be used on a smaller scale. Your submark is not a second logo. It’s more along the lines of an extension of your primary logo.
What is a Submark used for?, Your logo submark is a less detailed version of your primary logo that can be used as a secondary mark similar to a watermark. For example, It can often be used on secondary pages of printed materials to still keep your branding in place but when your main logo isn’t needed on every single page.
Furthermore, Do I need a Submark logo?, You need a submark. The logo below is a well-designed logo. It is simple and unique and with a few color changes, it would work on a light or dark background and in one, two or three colors. This logo would look great on an outdoor sign, at the top of a website or even on giftcards.
Finally, What are sub logos?, A sub-mark logo is a stripped down graphic of your main logo. The sub-mark typically does not include text or the full name of the business. Instead, the sub-mark logo is a graphical shape, drawing, or icon that represents your business.
Frequently Asked Question:
What is a wordmark in design?
Wordmarks (or logotypes) Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name.
What is a sub logo used for?
A sub-mark logo is an extension of your logo that contributes to the emotional response you want from your viewer. It is an alternate representation of your brand that can be used when you need something at a smaller scale allowing you to communicate your brand quickly.
What are sub marks?
A sub-mark logo is a stripped down graphic of your main logo. The sub-mark typically does not include text or the full name of the business. Instead, the sub-mark logo is a graphical shape, drawing, or icon that represents your business.
Why do you need a secondary logo?
Secondary Logo This provides you with more flexibility to use your logo in different design settings. … This logo type is ideal for using in square social media profile images, on social media graphics, and other places where you need to use a more compact version of your logo.
Why do you need a Submark logo?
It is an extension of your branding that not only gives you flexibility when it comes to scale but actually helps with brand recognition. You want your submark to look and feel like your primary logo and fit cohesively with the entirety of your branding.
What is secondary logo used for?
Secondary Logo: The secondary logo is a simplified version of the primary logo. This design may eliminate some text or rearrange the elements to improve readability in small sizes. Secondary logos are intended for online use or when you must resize your logo to small formats.
Can you have a brand without a logo?
The right brand assets can get a message across without a logo. … While logo design remains important, brands also need to develop a toolkit of equally distinctive parts. Colour in branding can have a strong impact, and a truly ‘ownable’ palette is the holy grail.
What is a Submark icon?
A sub-mark logo is an extension of your logo that contributes to the emotional response you want from your viewer. It is an alternate representation of your brand that can be used when you need something at a smaller scale allowing you to communicate your brand quickly.
What does Submark mean?
Generally speaking, a submark is a simplified version of your logo that can easily be used on a smaller scale. Your submark is not a second logo.
Why is a Submark important?
You need a submark. It is visually similar enough to be associated with your main logo, but more simple in design with somewhat proportionate dimensions making it easier to use on things like social media, stamps, website favicons and any other small applications your specific industry might require.
What is a logo example?
A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. Typically, logos (such as the Nike “swoosh” and Apple Inc.’s apple with a bite missing) are uniquely designed for easy recognition.
What is primary logo and secondary logo?
Primary Logo – The primary logo is the MVP of your brand. It should be used most frequently, whenever space allows. Secondary Logo – This is the logo you’ll use when the primary logo doesn’t fit or feel right in a chosen context.
What is the purpose of a wordmark?
A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, Microsoft, and IBM.
What is a wordmark graphic design?
Wordmark logo design is all about keeping it simple. … It’s a type of logo design that includes only the company name — no symbols, mascots, or badges. Wordmark logos are also called “logotypes,” and can include monogram variations for smaller spaces like social media profiles and favicons.
What is the difference between a logo and a wordmark?
Logotypes are just uniquely styled text logos that spell out the company or brand name in a characteristic typeface. Wordmark is a company name set in a stylized typeface.
How do you make a wordmark?
How to Create a Wordmark Logo Design
- DO: Match the font to your brand personality.
- DON’T: Pick an overused typeface.
- DO: Try using a display typeface to set your brand apart.
- DON’T: Use a branded typeface.
- DO: Consider developing a custom typeface or hand-drawn design.
- DO: Create focal points.
What is a sub-mark logo?
Generally speaking, a submark is a simplified version of your logo that can easily be used on a smaller scale. … You want your submark to look and feel like your primary logo and fit cohesively with the entirety of your branding.